The automotive industry is experiencing unprecedented change as new technology, evolving customer expectations, sustainability demands, and regulatory pressures converge to reshape the entire sector. 

At the center of this transformation are software-defined vehicles (SDVs) – cars that can be continuously updated and improved long after customers drive them home. This represents a fundamental shift from traditional manufacturing, with nearly 74% of automotive executives predicting that vehicles will be AI-powered by 2035. 

This evolution is being powered by several interconnected developments. Hybrid multi-cloud solutions work alongside ecosystem partnerships and innovative financing models, while Android Automotive OS adoption and edge AI capabilities create new possibilities for manufacturers. Together, these advances help companies accelerate innovation while managing increasing complexity and uncovering fresh revenue opportunities. 

However, the pace of change varies dramatically by region. While automakers in distant markets are rapidly advancing this transformation and already producing high volumes of competitive software-defined vehicles for both domestic and global markets, European manufacturers must learn to adapt much faster. The speed of transformation increasingly determines market position and future viability. 

Success requires embracing open ecosystems, modernizing IT infrastructure, unlocking data’s potential, and exploring innovative financing approaches. The software-defined era is set to completely transform how we experience mobility. 

We’re all in the same car.

In this rapidly evolving landscape, it’s essential that we let go of the old ways and embrace the opportunities that lie ahead. The automotive industry is undergoing a fundamental change due to the increased use of software, and we all face the same challenges. It’s not just about adapting – it’s about thriving in this new reality.

The time for action is now: Let’s join forces, pool our knowledge, and embrace the possibilities that lie within our reach. Together, we can shape the future of the automotive industry and embark on a journey of progress, innovation and success.

What does Code to Road stand for?

We follow a common behavioral “code” which focuses on openness, agility as well as security and a sense of responsibility.​

​“Code” also stands for collaborative work and for software development. We work with an open mind, embracing new things and learning from one another. The road symbolizes what is at stake; Mobility on the road to keep us moving, well-grounded and a visionary focus on the journey ahead.​

We invite you to pool knowledge and discover new possibilities together. The main thing is to become faster when it comes to adapting innovations. We believe that we can meet the requirements of the future, particularly through active cooperation.

How is this initiative special?

We believe: With a better exchange between all players in the automotive industry, we can revolutionize the way cars are built and experienced.​

​With the Code to Road initiative, IBM iX is calling for people to break down barriers and industry boundaries and to open up new partnerships, not just technologies.​

The software-defined era is set to completely transform how we experience mobility.

Get more insights with our whitepaper.