Code to Road

Follow the
CODEtoROAD

An IBM initiative to drive Europe’s automotive industry into the future.

A woman sitting in a car looking out the window with a city reflected on the car's surface.

Follow the
 Code to Road

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Our mission

We’re all in the same car.

In this rapidly evolving landscape, it’s essential that we let go of the old ways and embrace the opportunities that lie ahead. The automotive industry is undergoing a fundamental change due to the increased use of software, and we all face the same challenges. It’s not just about adapting – it’s about thriving in this new reality.

The time for action is now: Let’s join forces, pool our knowledge, and embrace the possibilities that lie within our reach. Together, we can shape the future of the automotive industry and embark on a journey of progress, innovation and success.

“The synergy of innovative technologies and our digital expertise has enabled us to develop new solutions for the automotive industry. With our platform, we offer end customers unique features and services that make car buying easier and smarter.”

Patrick Mayer

CEO of ALLES.AUTO

Solutions

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Shaping tomorrow’s industry today

Gaining efficiency through AI

Navigating the AI landscape can be difficult. Get started by identifying and selecting the perfect use cases for your business. Explore the endless possibilities in content creation, coding or process optimization. With watsonx by your side, you’ll be at the forefront of innovation.

Software-defined vehicles

Moving from engineering products to software products, create a future where vehicles are not only means of transportation, but smart, connected and highly adaptable smart devices. The time has come to revolutionize the connection between the cloud and the wheels!

Personalizing CX based on data

Applying digital technologies to optimize processes and reduce costs isn’t enough to thrive in the ever-evolving digital landscape. Reinvent experiences, focus where needed, and optimize your ways of working for both customers and employees by leveraging data. Track in-vehicle and digital touchpoints to continuously learn about your customers and wow them with hyper-personalized offers.

Leveraging Metaverse & NFTs

As the next generation of the internet, Web3 has the potential to offer new breathtaking customer experiences and revolutionize industries. Meet challenges using decentralized technologies like blockchain and smart contracts and embrace the user-centric and open nature of Web3 to accelerate your sales performance.

Accelerating efficiency at scale

Cutting edge customer experience requires brands to continuously evolve and grow. Use a transform to operate model to realize value quickly while setting up the right mix of onshore, nearshore and offshore capabilities across Marketing, Sales and Service.

Case studies

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On the fast lane

Sicht auf Laptop und Autohandel Plattform

IBM Auto Lab

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The space to rethink the automotive industry

The IBM Auto Lab is a physical collaboration space in Munich, in which we discuss and explore the latest automotive and cross-industry trends, share project references and learnings together with selected clients, ecosystem partners and colleagues.

The Lab features informative presentations, lively discussions, and networking opportunities with industry experts and fellow enthusiasts. Come join us and subscribe to our newsletter.

Do you want to experience the industry’s innovations from a front-row seat? Get Code to Road email updates.

Dive deep into the automotive industry’s latest events, breakthroughs, trends, and innovations with our exclusive insights delivered straight to your inbox.

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Meet the experts

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Some of our driving forces

Andrea Goebel

Senior Design Director & CX Expert IBM iX Berlin

Anton Thavapalan

Senior Director Solution Architect Salesforce IBM iX Berlin

Samira Imsirovic-Kaya

CTO IBM iX Düsseldorf

Oliver Ernst

Managing Consultant SAP Customer Experience & SAP S/4HANA Service Core IBM Consulting Frankfurt a. M.

Moritz Bahlmann

Senior Application Consultant IBM Consulting Hamburg

Neena Tiwari

Solution Architect Salesforce IBM iX Berlin

Stefanie Eibl

Associate Director Digital Strategy | Customer Experience Consultant IBM iX Berlin

Omar El Agrebi

Director Sales & Alliance | Adobe GTM Geo-lead for DACH IBM iX Vienna

Kerstin Jungreithmeier

Product Owner IBM iX Wels

Jens Björn Anderberg

Client Service Director IBM iX Dusseldorf

Contact

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Any questions?

Let’s connect and find out how we can make things happen.

Michel Nouguier

Managing Consultant | Lead of IBM Auto Lab

nouguier@de.ibm.com

Peter Schel

Senior Partner | Industrial Sector Lead DACH and Lead Client Partner for BMW Group

peter.schel@de.ibm.com

Jens Sulek

Executive Partner | Global Lead Client Partner Volkswagen Group

jens.sulek@ibm.com

IBM Watson Center Munich

Mies-van-der-Rohe-Str. 6 80807 Munich

Our mission

We’re all in the same car.

Why the industry is undergoing a triple transformation in the process of digitalization

Upshift now, the Metaverse: How automakers can seize opportunities in virtual space (in German)

Supply chains and cyber risks: How the automotive industry can become more resilient now (in German)