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An IBM initiative to drive Europe’s automotive industry into the future.

Follow the

Code to Road

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Our mission

We’re all in the same car.

In this rapidly evolving landscape, it’s essential that we let go of the old ways and embrace the opportunities that lie ahead. The automotive industry is undergoing a fundamental change due to the increased use of software, and we all face the same challenges. It’s not just about adapting – it’s about thriving in this new reality.

The time for action is now: Let’s join forces, pool our knowledge, and embrace the possibilities that lie within our reach. Together, we can shape the future of the automotive industry and embark on a journey of progress, innovation and success.

“The synergy of innovative technologies and our digital expertise has enabled us to develop new solutions for the automotive industry. With our platform, we offer end customers unique features and services that make car buying easier and smarter.”

Patrick Mayer


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Shaping tomorrow’s industry today

Case studies

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On the fast lane

IBM Auto Lab

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The space to rethink the automotive industry

The IBM Auto Lab is a physical collaboration space in Munich, in which we discuss and explore the latest automotive and cross-industry trends, share project references and learnings together with selected clients, ecosystem partners and colleagues.

The Lab features informative presentations, lively discussions, and networking opportunities with industry experts and fellow enthusiasts. Come join us and subscribe to our newsletter.

Do you want to experience the industry’s innovations from a front-row seat? Get Code to Road email updates.

Dive deep into the automotive industry’s latest events, breakthroughs, trends, and innovations with our exclusive insights delivered straight to your inbox.

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Meet the experts

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Some of our driving forces

Andrea Goebel

Senior Design Director & CX Expert IBM iX Berlin

Anton Thavapalan

Senior Director Solution Architect Salesforce IBM iX Berlin

Samira Imsirovic-Kaya

CTO IBM iX Düsseldorf

Oliver Ernst

Managing Consultant SAP Customer Experience & SAP S/4HANA Service Core IBM Consulting Frankfurt a. M.

Moritz Bahlmann

Senior Application Consultant IBM Consulting Hamburg

Neena Tiwari

Solution Architect Salesforce IBM iX Berlin

Stefanie Eibl

Associate Director Digital Strategy | Customer Experience Consultant IBM iX Berlin

Omar El Agrebi

Director Sales & Alliance | Adobe GTM Geo-lead for DACH IBM iX Vienna

Kerstin Jungreithmeier

Product Owner IBM iX Wels

Jens Björn Anderberg

Client Service Director IBM iX Dusseldorf


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Any questions?

Let’s connect and find out how we can make things happen.

Michel Nouguier
Managing Consultant | Lead of IBM Auto Lab
Peter Schel
Senior Partner | Industrial Sector Lead DACH and Lead Client Partner for BMW Group
Jens Sulek
Executive Partner | Global Lead Client Partner Volkswagen Group
IBM Watson Center Munich
Mies-van-der-Rohe-Str. 6 80807 Munich