B2B online shop for a market leader in the construction industry

A construction worker during work


GOLD: The Doka online shop won the gold SAP Quality Award.
[industry-tags] [service-tags] [technology-tags]

Doka is one of the world’s largest companies in the development, manufacture and sale of formwork technology – with a new goal: to take the lead in digital commerce in the construction industry.

In collaboration with iBM iX, Doka has reinvented its business model and built a strong online presence.

Digital transformation creates competitive advantages

Fierce competition in the construction industry is squeezing profits and margins. The opportunities offered by digital transformation have not yet been exhausted. Despite the expectation that online sales will account for 25% of turnover by 2030, hardly any providers have online shop systems as yet. The establishment of a strong digital B2B platform is therefore a clear competitive advantage for Doka and is setting new standards

Shop integration and process automation increase productivity

With an e-commerce strategy and a digital roadmap, IBM iX has converted the Doka business into an omnichannel enterprise. The new online shop based on SAP Customer Experience was integrated into Doka’s Enterprise Resource Planning (ERP) system and connects to SAP applications that process production data. Extensive automation of orders also increases productivity and saves valuable time for the sale staff.

First class customer service and enormous cost savings

The new business model, including e-commerce, makes it easier to work with Doka and ensures competitiveness. Customers can shop with one click – an important step for the construction industry. Automation has also led to enormous cost savings and freed up capacity for handling complex enquiries. Experiences of the shop system are consistently positive: it enables smooth ordering processes and error-free administration.

Two employees brainstorming during a workshop

“Thanks to agile project management with Scrum, we were able to achieve project success quickly and also convince critical stakeholders to support the digitisation of our company.”

Gerald Haring
Head of E-Commerce at Doka Group

“We are confident that our strategy will pay off in the form of cost reductions, higher profit margins, a broader customer base and increased customer satisfaction.”

Stefan Pruckmayr
Head of Marketing at Doka Group


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