Follow the

An IBM iX initiative to drive the automotive industry into the future.

A woman sitting in a car looking out the window with a city reflected on the car's surface.

Follow the
Code to Road

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What we stand for

We’re all in the same car.

In this rapidly evolving landscape, it’s essential that we let go of the old ways and embrace the opportunities that lie ahead. The automotive industry is undergoing a fundamental change due to the increased use of software, and we all face the same challenges. It’s not just about adapting – it’s about thriving in this new reality.

The time for action is now: Let’s join forces, pool our knowledge, and embrace the possibilities that lie within our reach. Together, we can shape the future of the automotive industry and embark on a journey of progress, innovation and success.

What does Code to Road stand for?

We follow a common behavioral “code” which focuses on openness, agility as well as security and a sense of responsibility.​

​“Code” also stands for collaborative work and for software development. We work with an open mind, embracing new things and learning from one another. The road symbolizes what is at stake; Mobility on the road to keep us moving, well-grounded and a visionary focus on the journey ahead.​

We invite you to pool knowledge and discover new possibilities together. The main thing is to become faster when it comes to adapting innovations. We believe that we can meet the requirements of the future, particularly through active cooperation.

How is this initiative special?

We believe: With a better exchange between all players in the automotive industry, we can revolutionize the way cars are built and experienced.​

​With the Code to Road initiative, IBM iX is calling for people to break down barriers and industry boundaries and to open up new partnerships, not just technologies.​

Finding Solutions

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Shaping tomorrow’s industry today

Case studies

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On the fast lane

IBM Auto Lab

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The space to rethink the industry

Step into the future of automotive innovation with the IBM Auto Lab! Opened on June 22, 2023, this collaborative hub located in Munich promises to redefine the landscape of the European car sector. Here, we don’t just talk about industry trends – we shape them. Experience firsthand the power of partnership and innovation as we bring together leading minds, visionary clients, and ecosystem partners to drive change.

At the IBM Auto Lab, every visit is an opportunity to dive deep into the latest automotive advancements and explore cross-industry insights that are reshaping the way we think about transportation. From engaging presentations to dynamic discussions, our events are designed to inspire and ignite creativity. Whether you’re a seasoned industry expert or a passionate enthusiast, there’s something for everyone.

Join us in shaping the future of mobility. Subscribe to our newsletter below or reach out to us today and be the first to know about upcoming workshops, events, and exclusive insights from the forefront of automotive innovation!

Speaker presenting at the IBM Auto Lab. Crowd gathered at the IBM Auto Lab.


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Follow the Code to Road

Do you want to experience the industry’s innovations from a front-row seat? Get Code to Road e-mail updates.

Dive deep into the automotive industry’s latest events, breakthroughs, trends, and innovations with our exclusive insights delivered straight to your inbox.


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Any questions?

Let’s connect and find out how we can make things happen.

Michel Nouguier
Managing Consultant | Lead of IBM Auto Lab
Peter Schel
Senior Partner | Industrial Sector Lead DACH and Lead Client Partner for BMW Group
Jens Sulek
Executive Partner | Global Lead Client Partner Volkswagen Group
Jürgen Braun
Senior Partner | Industrial Sector Lead EMEA and Client Partner for Daimler Group
Christian Kick
Executive Partner | Enterprise Strategy Automotive Lead DACH
IBM Watson Center Munich
Mies-van-der-Rohe-Str. 6 80807 Munich