IAA Mobility 2025 – Meet us at the Blue Forum for all-day insights from clients & partners

smart Europe is revolutionizing the way it interacts with customers, driving innovation and growth in the packed European automotive markets. smart Europe is creating a more personalized and engaging relationship with its customers, empowering them to make informed decisions and take control of their sustainable journey. Taking a technology-driven, forward thinking approach much like IBM, smart Europe is unlocking new opportunities for customer engagement, delivering tailored solutions and services that meet evolving customer needs.

Speaker:

• Aymen Ismail, Customer Services Director & Executive Board Member, smart Europe
• Christian Kick, Strategy & Transformation Service Line Leader, IBM

Discover how a global company like Porsche is moving beyond pilots to successfully integrate AI at scale—driving innovation, efficiency, and real business value.

Speaker:

• Tobias Grosse-Puppendahl, Principal Enterprise Architect Data & AI, Porsche AG
• Ina Bolten-Wegner, Global Lead Partner VW Group, IBM

When an idea sparks inside an automotive company, it might lead to a game-changing patent — or end up buried in paperwork. Join us to explore how we built an AI assistant that helps IP experts assess invention proposals, find relevant patents, and make informed decisions faster. A practical story of human-AI collaboration in the heart of innovation.

Speaker:

• Dr. Eberhard Heinz, Manager IP, Mercedes Benz IP
• Dr. Jonas Ehrnsperger, Data Scientist, Mercedes Benz IP
• Marius Kempf, Data & AI Engineer, IBM

Audi Interaction started its voicebot journey more than two years ago, using genAI to implement an intent based voicebot. After a successful go-live and upcoming new developments around agentic AI, Audi Interaction started a pilot with IBM to explore possibilities in this area. Given the massive potential of agentic AI, the vision is clear: heading to an unsupervised integrated usage of AI agents to unburden employees and drive customer satisfaction.

Speaker:

• Dennis Balling, Innovation and Technology Consultant, Audi Interaction
• Nico Reimann, Teamlead, Audi Interaction
• Silke Schwickert, Principal Business Technology Leader, Client Engineering, IBM

Learn about the role of fan development and the balance between exclusivity and inclusivity at Ferrari. Alessandro Stornelli, Fan Development Product Manager at Ferrari, will share the new gen AI powered features of the mobile app developed with IBM and how to mitigate AI risks and ensure brand governance. Finally you will learn about the business case, key takeaways and future directions.

Speaker:

• Alessandro Stornelli, Fan Development Product Manager at Ferrari
• Luigi Menzio, Client Partner Ferrari, IBM

The success of realizing the SDV vision hinges not only on software technology within the vehicle, but creating a cloud-to-car seamless continuum, requiring organizational and process changes as well. Embracing modern cloud-native software and agile, devops practices will greatly ease the effort. Employing shift-left virtual development and validation, on public clouds and virtual platforms can give teams a significant head start on time to deployment, with effective separation of hardware and software dependencies. Open source truly aligns with and jump starts the continuous innovation approach SDV requires, while still effectively meeting safety requirements.

Speaker:

• Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat

Generative and Agentic AI are redefining the vehicle ownership experience—transforming every stage of the lifecycle, from after-sales and service operations to fleet management, over-the-air updates, and next-generation mobility services. For the automotive industry, these technologies offer a powerful opportunity: to reduce operational costs, accelerate responsiveness, and deepen customer loyalty. As hardware margins tighten and service excellence becomes a key competitive edge, AI-driven innovation is emerging as a critical lever for sustainable growth and differentiation.

Speaker:

• Noriko Suzuki, IBV Global Research Lead, Automotive and Electronics, IBM
• Rami Ahola, Global Industry Leader, Industrial Manufacturing, IBM

The complexity of next generations of software defined vehicles require a new approach to software and system designs as the current methods are no longer scalable or sustainable. The general consensus has pointed to Open Source for some time, but there has been a lack of such operationalization for a common platform. Hosted by Eclipse Foundation and initiated by key innovators in the industry, including BMW, Mercedes Benz, ETAS and Qorix, the S-CORE project aims to revolutionize the future of SDV design. This panel will discuss the progress and potential of S-CORE and share their perspectives of enabling open collaboration for mutual success.

Speaker:

• Michael Plagge, Vice President Ecosystem Development, Eclipse Foundation
• Mariella Minutolo, Executive Vice President Sales & Marketing, ETAS
• Markus Schupfner, Chief Executive Officer, QORIX
• Christian Salzmann, Vice President Global Software Strategy, -Factory and -Platforms, BMW
• Francis Chow, Vice President & General Manager, In-Vehicle Operating System and Edge, Red Hat

Quantum computing has the potential to revolutionize the automotive industry by accelerating materials discovery and optimizing manufacturing processes. Many automotive engineering, design, and production practices are based on complex systems that classical computers struggle to model accurately or efficiently. Quantum computers show promise for simulating real materials with greater precision and solving large-scale optimization problems too difficult for classical computers alone. Possible applications for the mobility sector include EV battery design, predictive maintenance, quality control, and factory scheduling—critical problems that help ensure the stability, safety, and efficiency of vehicle production.

Speaker:

• Gabrielle Compostella, Global Lead Quantum Industry Applications, IBM

Volkswagen, TikTok, MONKEYWAY and IBM joined forces to revolutionize car buying by transforming vehicle configuration into an engaging, swipe-based experience. This innovative concept aims to meet next-gen buyers in their preferred digital environment, driving leads through creative storytelling and interactive content.

Speaker:

• Marcus Gawron, Global Digital Marketing Expert, Volkswagen
• David Roland, Head of Global Business Solutions DACH, TikTok
• Andreas Adam, Managing Partner, MONKEYWAY
• Peter Schel, Automotive Lead DACH, IBM

Join us for an insightful roundtable discussion on the challenges of implementing an industry specific Large Language Models (LLM) in the European automotive industry. Our esteemed panelists, including industry experts and thought leaders, will share their experiences and lessons learned from implementing LLMs in the Defense Industry. They will delve into the critical success factors and how important content providers are. Don’t miss this opportunity to gain valuable insights and network with industry peers.

Speaker:

• Dirk Wollschläger, CEO, W& Consulting
• Axel Rogaischus, Vice President and Managing Director Global Account Volkswagen Group, IBM

Hear Desay EVP Mr. Gao, BMW Brilliance’s Ex-CEO Dr. Wieland and VP NIO Europe Mr. Zhang cut through the noise. Exclusive insights on market dynamics, hidden opportunities, and the mobility future. Join our discussion on where the road will lead!

Speaker:

• Yong Yang, Sales EVP, Desay SV
• Johann Wieland, Ex-CEO, BMW Brilliance Automotive
• Hui Zhang, Vice President, NIO Europe
• Hongtao Wei, Associate Partner & China Automotive Expert